Your cart is currently empty!
Category: Brand Strategy
For years, influencer marketing has been synonymous with high-profile social media stars promoting everything from skincare to software. But as consumers become more skeptical of sponsored content, a shift is happening—brands are turning to industry experts and thought leaders rather than traditional influencers to build credibility and trust. According to a 2024 Edelman Trust Barometer…
In the evolving world of digital branding, thought leaders must choose the right platforms to establish credibility and expand their influence. While LinkedIn and TikTok might seem like complete opposites, both are powerful tools for personal branding—but in very different ways. So, which platform is best for thought leaders in 2025? The answer depends on…